top of page

Mike Zarcone

  • 77-behance-512
  • LinkedIn - Black Circle

 Award-winning marketer with a strong focus in digital product marketing, business development, growth hacking, creative strategy, and establishing efficient sales funnels. With over 10 years of digital marketing experience, I’ve been known for a swiss-army skillset and expertise in B2B, B2C, B2B2C and SaaS product marketing across multiple verticals and industries. 

 

Past accomplishments include training a national digital sales team to produce over $196M YOY, the launching and selling of several SaaS platforms, development and maintenance of several multi-million-dollar partnerships, creative direction of award-winning marketing programs, and generated $1.5 million for personally owned patented baseball cap company. 

Media Experience

SPEAKR, Director of Marketing and Development Los Angeles (April 2016 - Present)

 Head of marketing for globally adopted influencer media buying and selling platform. 

 

  • Developed pipelines that increased guaranteed client media spends from 4M to $22MM going into 2018 

  • Elevated inbound lead generation by 48% and new website traction by 86% 

  • Successfully positioned company as leading influencer platform in the U.S., France, Germany, and Spain 

  • Created demand strategies that led to large partnership deals with fortune 500 brands, top publishers, and media companies including AT&T, Conde Nast, OMD, and Havas Global 

  • Generated hundreds of press mentions and millions of views for both the company and CEO 

  • Supported and trained clients on how to best implement and grow their influencer campaign business 

  • Forecasted, built, measured, and analyzed inbound and outbound channels including SEO, PPC, lead management and email automation 

  • Created user acquisition strategies and tech stack efforts to increase scope and accuracy of platform data 

  • Managed bi-coastal design, video production, creative, and PR teams to execute all marketing initiatives 

ADCADE, Director of Marketing New York (May 2014 - Jan 2016)

 Responsible for driving traction and user acquisition “Must-Watch” HTML5 ad building platform. 

 

  • Increased traction by 400% with custom built user acquisition channels and growth hacking techniques 

  • Secured two IAB Mixx Awards for Adcade’s superior tools, tactics and platform advancements 

  • Launched AdScript™, the first coding language for multi-screen digital advertising, and Epoch™, the first ad server agnostic HTML5 creative platform for cross-screen advertising 

  • Pivoted company to a SaaS business model after evaluating scalability, investor relations, and competitive landscape 

  • Produced video, events, theatrical PR stunts, and content automation 

COFACTOR (f.k.a. POINTROLL), Senior Marketing Programs Manager New York (Jan 2012 - May 2014) 

Developed sales and marketing programs for second largest rich media ad server in North America.

 

  • Trained and supported national sales team to produce over $196M in ad serving sales YOY 

  • Developed all multi-channel marketing programs, including events, webinars, email automation, and multi-city training programs with internal and external creative teams and tech communities 

  • Produced cross-channel webinar programs, product launches, video content, digital and print campaigns 

  • Crafted, distributed, and presented all benchmark reports, one-sheets, case studies, white papers, infographics, sales decks, and training materials 

COFACTOR (f.k.a. POINTROLL), National Sales Strategy Manager New York (June 2010 - Jan 2012)

First point of contact to help strategize and craft rich media ad programs for Fortune 500 clients.

​​

  • Consulted top brands, agencies, and publishers on development of custom digital ad products

  • Crafted and delivered pre, mid and post-campaign client presentations

  • Responsible for qualifying, fulfilling, following up, and converting all inbound sales leads and RFPs

AMERICAN EXPRESS, Vacations Marketing Manager - Caribbean New York (April 2009 - June 2010)

Produced marketing programs for American Express’ extensive portfolio of hotel, airline and tourist board clients.

​

  • Conceptualized and developed global ad campaigns and sales promotions targeting American Express Card members

  • Created added-value travel programs targeted exclusively to American Express Gold Card members

  • Maintained client relationships with hoteliers and tourist boards in the Caribbean, Europe, South Africa and Mexico

  • Managed communications between sales, product, ad ops and creative services to flawlessly execute campaigns

DELTA AIR LINES, Vacations Marketing Manager - Caribbean New York (May 2008 – April 2009)

Launched Delta’s vacation brand and produced award winning ad campaigns with hotel and destination partners.

​

  • Creative producer of all online, print and video content

  • Responsible for copywriting campaigns for Caribbean hotels and tourist board clients

  • Managed campaigns to finish including content syndication, ad buys, media schedules, pace reports and budgets

Awards

  •  Gold Magellan Award, Travel Weekly, August 2009

  •  Gold Adrian Award, Travel Weekly, August 2009

  •  Silver Magellan Award, HSMAI, March 2009

  •  Silver IAB Mixx Award, IAB, August 2014

  • Bronze IAB Mixx Award, IAB, September 2015

Education

TEMPLE UNIVERSITY Philadelphia, PA (2001-2005)

  • Bachelor of Science, Media and Communications

Additional Experience

LACER HEADWEAR, Principal Cofounder Hawaiian Islands (Sept 2014 - Present)

Built a globally recognized and distributed multi-patent holding baseball cap company from the ground up.

 

  • Acquired two baseball cap patents and grew the company from infancy to generating 1.5 million in revenue 

  • Negotiated and contracted retail distribution with Lids, FootAction, FootLocker, and Finishline 

  • Secured licensing agreements with leading US cap manufacturers, professional sports leagues (NFL, NBA, & NHL) as well as celebrities including Bruno Mars, Jaden Smith, Macklemore, Pretty Lights; Floyd Mayweather, Vincent Jackson, and Skylar Diggins 

  • Developed and managed all company digital properties including www.lacerheadwear.com, and the first interactive "design your own" baseball cap site www.lacercustom.com 

  • Implement digital marketing strategies, including SEO, PPC, paid social media, content marketing, email automation, influencer marketing and retargeting campaigns 

  • Trained and managed 10 independent sales reps and 4 global distribution groups 

Skills

Growth Hacking:

​​Traction Sourcing, Inbound Lead Generation, Referral Lead Generation, Email Automation, ESPs, Content Distribution, User Onboarding, Retargeting, BETA & Product Launching, SaaS​

Video Production:

Pre and Post Production, Logo Animation, Explainer Video, Product Teasers, Music Videos, Live Event Recording, Celebrity Hosted Content

Event Production:

Effie Awards, IAB Labs, SXSW, ADC Global Awards, Shoptalk, SXSW, Live Music, Digital Interactive, Art Shows, Corporate, Trade Shows, Festivals, Panels

Event Production:

Product Marketing, Advertising Sales, Sponsorships, Contract Negotiation, Value Prop Design, Strategic Partnerships, Celebrity Relations, API Integrations, Brand Story and Design Development

Event Production:

Asset Management Platforms, Salesforce, Photoshop, Illustrator, After Effects, PowerPoint, Excel, HTML, CSS, Final Cut Pro, Google Drive, Google Analytics, AdWords, Shopify, WordPress, Wix, SquareSpace, All Social Platforms, MailChimp, Mandrill, Intercom, Invision, Medium, GitHub, Segment, Product Hunt

bottom of page